Category Archives: Economy

SMALL BUSINESS OPTIMISM CONTINUES TO GROW

smallbusinessownerby Isaac M. O’Bannon, CPA Practice Advisor, August 13, 2014

More small business owners say their company’s current financial situation is good, yet their outlook for the next year has not changed significantly, according to a new survey.

The latest Wells Fargo/Gallup Small Business Index score increased slightly to positive 49 (+49) in July, up two points from positive 47 (+47) in April. The score, which measures small business optimism, has increased six of the last seven quarters. Small business optimism is now at its highest point in more than six years, however it remains well below pre-recession levels.

The present situation – how business owners rate current conditions for their businesses – is the main contributor to increased optimism in the latest survey. The present situation score is now at a positive 18 (+18), up four points since the April survey and 14 points from the same period a year ago. Specific factors that contribute to the improvement include:

  • Small business owners are feeling better about their current business financial situation, with 62 percent rating it as very or somewhat good, up from 57 percent in the second quarter 2014.
  • More business owners report their company’s revenues have increased, with 43 percent indicating revenues are up in the past 12 months compared with 36 percent in April.
  • Cash flow over the past 12 months also is at a six-year high. In the survey, 55 percent of business owners report their cash flow has been very or somewhat good over the past year, up from 50 percent in the second quarter of 2014.
  • Ease of obtaining credit in the past 12 months is up significantly – 32 percent of small business owners say that it has been very or somewhat easy to obtain credit in the past 12 months.

At the same time, the future outlook for business owners in the July survey was relatively unchanged, down two points to positive 31 (+31) from positive 33 (+33) in the second quarter. In three surveys conducted in 2014, the percent of business owners who think their businesses’ cash flow, financial situation and revenue would improve over the next 12 months has not moved significantly. The percent of business owners who expect to increase capital spending in the year ahead is the same as those who plan to decrease (25 percent).

“The latest Index scores show small businesses have made gradual progress since the economic downturn –with modest improvement in the economy, healthier small businesses are growing revenue and have stronger cash flow today,” said Lisa Stevens, head of Small Business for Wells Fargo. “However, we know many businesses still face challenges in the marketplace and it’s reflected in the survey results. Many continue to wait for more improvement in their businesses and the economy before they express confidence in the year ahead.”

Business owners report that the biggest challenge they face is attracting customers and finding business (13 percent), followed closely by government regulations (11 percent), financial stability of their business (11 percent) and the economy (11 percent).

When it comes to generating new business, small business owners said the toughest part is marketing and advertising (14 percent), and competition (13 percent). Ten percent of business owners said the costs of running a business make it difficult to attract customers and grow. Another 10 percent said making product improvements or having the latest products is the biggest challenge to growing sales.

CASHING IN ON SMALL BUSINESS OPTIMISM

small business openFor the first time in five years, small-business owners are feeling more optimistic about their prospects, according to the recently released Wells Fargo/Gallup Small Business Index. Specifically, the index rose 21 points for the first quarter of 2014 to +45, which is the highest it’s been since the third quarter of 2008. The results are based on a January survey of 603 U.S. small-business owners.

Much of the increase in optimism has to do with the general improvement of the economy as a whole. The complete survey results [PDF] show that specific triggers of the shift include better access to credit, anticipated increases in revenue and staffing, and improved cash flow.

Of course, small-business owners continue to face some very real challenges: According to the Index, 21 percent of those surveyed say generating new business is currently their biggest hurdle. Other obstacles include government regulations, hiring, and health care.

Make Hay While the Sun Shines

If you’re feeling optimistic about the future, why not seize the opportunity to invest in your business? Here are four ways to do just that.

1. Make renovations. If you’ve been putting off major renovations to your office or another essential aspect of your small business, now is the time to seriously consider an upgrade. Set aside time to crunch the numbers to determine whether the investment is feasible. Building renovations often result in improved conditions for your employees, which can be a good way toincrease loyalty over time.

2. Update your technology. If your software is outdated, update it. End of story. Yes, it costs money, but if you have a bit extra in the kitty right now, use it. Obsolete software leaves your company computers more vulnerable to hackers and viruses, the damage from which can be even more costly to repair.

3. Hire additional staff. If your employees have been running ragged to keep up with the tasks assigned to them due to previous budget cuts, now is the time to consider loosening the purse strings a bit. Bringing on new staff can reduce workplace stress and enable each employee to do the best job possible.

4. Advance your skill set. If you’ve been putting off training for financial reasons, you don’t need to hold back anymore. Go ahead and pay for courses or seminars. Or, invest in training for your employees to advance their skill sets as well. The more you all know, the better prepared you’ll be to overcome the specific challenges of your industry.

Read more: http://blog.intuit.com/trends/cashing-in-on-small-business-optimism/#ixzz2zzsBIYGx

If you have questions about small business optimism, please  call your “trusted small business advisor” today.  We are only a phone call away – (727) 391-7373.